AutoNiche Women’s Auto Repair Service opened its doors in March 2009.
The idea for AutoNiche grew out of owner and founder Emily Chung’s frustration with the auto repair industry—she was tired of feeling that she was being taken advantage of when she took her car in for servicing. Emily thought it would be great if someone were to open a car repair shop catering to women. She just never imagined that she would be the one to do it!
Emily is a mother of two perpetually energetic young boys. When she’s not crashing and zooming toy cars at home, she’s busy managing her AutoNiche and working on cars as a licensed technician. Emily is a Certified Child Car Seat Technician and has appeared on various media including Breakfast Television, Cityline, and the Marilyn Denis Show. She has been the Hankook Tire Ontario Brand Ambassador since 2012. Emily is passionate about her work; together with her staff, AutoNiche’s purpose is to bring better communication and client service to the auto repair experience.
While on maternity leave with her second child, she pursued the Auto Service Technician apprenticeship program at Centennial College. She placed second in her class and received the Trillium Automobile Dealers Association apprentice scholarship. Emily was awarded this scholarship in Level 3, this time achieving the highest GPA for that level. All this while maintaining her marriage, raising a toddler and nursing an infant—thank goodness she’s wired to multi-task! She also holds a degree from the University of Waterloo in Psychology and Business, and her previous jobs include Psychometrist and Human Resources Associate.
Emily is an Automotive Blogger with the Yummy Mummy Club, and is a guest journalist with Car Care Business Magazine. She is also a passionate speaker, with workshops and presentations about working in the trades, entrepreneurship, and effective communication. Past clients range from students to executives, and include Startup York, Durham District School Board, Dufferin-Peel Catholic Disctrict School Board, Simcoe County Disctrict School Board, and the Automotive Industries Association of Canada (AIA).
The goal of AutoNiche is to empower and educate women and men, and to show them that the experience of taking a car in for servicing can be a positive one. Our staff brings over 25 years of technical experience and over 15 years of automotive parts experience. For anyone who has had an unpleasant car care service experience, we invite you to try the AutoNiche difference.
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