Shop Mascot
Coulson is our resident employee health and wellness advocate, client service representative, and expert sniffer. He is a Canadian Boreal dog and loves to be outdoors.
His name is of Greek origin and means “people of victory”!
Entrance Song: Man of the Hour, Norah Jones
Owner & Automotive Service Technician
Emily is a proud mom of two teenage boys, she just can’t seem to keep her fridge stocked up nowadays! She owns and operates AutoNiche, a family-friendly auto repair shop in Markham. She is a Red Seal Automotive Service Technician, and Automotive Writer with various publications. She also teaches in the Automotive Business School of Canada at Georgian College. Emily holds a degree from the University of Waterloo in Psychology and Business, and her previous jobs include Psychometrist and Human Resources Associate.
She has appeared on various media including Breakfast Television, Cityline, and the Marilyn Denis Show. She is passionate about her work; together with her staff, AutoNiche’s purpose is to bring better communication and client service to the auto repair experience.
Entrance Song: “Born Ready” – Coby James
Service Advisor
Josh joined our team in 2019 as our Service Advisor, having previously worked at Land Rover. He holds a diploma in Aviation Operations from Seneca College. Josh was once a San Antonio Spurs fan and was immediately converted to a Raptors fan by Emily and Demilyn. Josh enjoys fishing in the spring and snowboarding in the winter. He has a go-to sport all year round!
Entrance Song: “Life is a Highway” – Rascal Flatts
Lead Automotive Service Technician
Paul is our Lead Automotive Service Technician and has been with our team since 2014. He has over 30 years of experience in the industry in various roles. Paul’s been involved with demolition derbies, and racing at Mosport too! He is an avid learner, completing multiple diagnostic courses since joining our team, and is Hybrid & Electric Vehicle Certified. Paul is also a big soccer fan… Let’s go TFC!
Entrance Song: “The Rodeo Song” – Gary Lee and Showdown
Automotive Service Technician Apprentice
Simon joined our team in October 2019 as our Automotive Service Technician Apprentice. He began his career at a Hyundai dealership and completed his schooling at Centennial College. He continues to develop his skills with ongoing training and likes to learn about diagnosing drivability concerns. We’re slowly turning Simon into a Raptors fan – woot woot!
Entrance Song: “Started from the Bottom” – Drake
Administrator
Katie joined the AutoNiche team as our Administrator in 2014. She holds a Masters degree in Intercultural Studies (we’re sure she’s secretly doing cultural research on our diverse staff! LOL). She loves to travel with her family and spent many years in Qatar prior to living in Canada. She is our resident American, and likes us so much that she’s recently become Canadian too!
Entrance Song: “No Roots” – Alice Merton